Case Studies
Client work with the numbers attached
Culligan — 3-Brand Platform Consolidation
Led the $10M consolidation of three acquired brands onto one ecommerce platform, coordinating 12 teams across ERP, UX, and marketing. Delivered a 28% conversion increase within 60 days of launch.
MeUndies — Headless Recovery & CRO
Turned around a $100M brand's struggling headless Shopify migration: server-side rendering cut load time 3.2s → 1.1s for a 30% funnel conversion lift, PDP redesign added 12% sitewide, and tool consolidation halved operational headcount.
Subscription Retention Turnaround
For a $30M ARR subscription brand: redesigned cancellation flows and launched an interactive rewards portal, cutting active churn 26% ($2.8M ARR retained in 90 days) and reversing a 6-month subscriber decline to +1.8% MoM growth.
FabFitFun — Experimentation Program
Built the CRO and experimentation program from scratch for a $300M ARR brand using Optimizely and Mixpanel — a 9% conversion lift worth $2M in annualized revenue within 3 months.
CartSave — 0→30 Merchant SaaS
Took an abandoned-cart-recovery platform from zero to 30 merchants and $3M GMV, using ML behavioral classification on 2M+ carts. Launched certified apps on Shopify, BigCommerce, and Adobe Commerce.
The Lab
Things I build for myself — AI tools, trading systems, and experiments that keep my hands on the code
AutoCRO - AI CRO Optimizer
AI-powered SaaS tool analyzing Shopify product pages for instant conversion optimization recommendations on CTA placement, copywriting, image hierarchy, and mobile usability.
Real-Time Meeting Insights Engine
API-driven application scanning computer environments in real-time, using visual and audio cues to determine contextual insights about interactions and meetings.
Automated Options Trading System
Multi-step AI-powered options trading pipeline combining Schwab API, Alpha Vantage, and Claude AI for professional-grade trade recommendations with institutional-level risk management.
Benjamin Graham Stock Tracker
Real-time SMS and email alerts when securities meet Benjamin Graham's 7 investment principles, with detailed news summaries for passive yet active portfolio management.